Who Benefits

Consumers
Now more than ever, consumers want to check the backgrounds of financial professionals as the first step in choosing an advisor. The National Ethics Bureau (NEB) helps them by providing comprehensive background checks on their members and non-members. Few other organizations subject financial advisors to this level of scrutiny.

Insurance and Financial Advisors
The National Ethics Bureau™ (NEB) has benefited thousands of financial professionals nationwide by giving them the services and tools to effectively communicate their commitment to ethical business practices.

By passing the Ethics Check System™, advisors can show consumers they have been thoroughly reviewed by an independent organization that does comprehensive background checks in the financial services industry.

With today’s record level of financial fraud, consumers want to know they are working with a licensed professional with a verified track record.

Our Eye on Ethics™ bulletin, industry articles, and informative web content also help advisors stay focused on ethical sales practices in an environment that does not always promote doing the right thing.

Insurance and Financial Marketing Organizations
Broker dealers, insurance companies, wholesalers, agencies, and other marketing companies in the financial services industry receive significant benefits as NEB Group Sponsors.

Group sponsorship is a no-cost, value-added service that helps such organizations do their part to promote sound business ethics in the financial services industry. In return for communicating the benefits of NEB membership to their affiliated financial professionals, sponsors are allowed to use NEB’s logo and to share its ethics and compliance best practices. This is important for several reasons:

• First, government regulators are increasingly expecting financial marketing organizations to promote fair dealings with consumers. Organizations that do not support and disseminate ethical sales practices are at greater risk of government action.
• Second, financial marketing organizations must protect themselves against unethical advisors just as consumers should. By disseminating information about the NEB to their affiliated agents, brokers, or advisors, they will help to screen out those who might otherwise cause them problems in the future.
• Third, financial marketing organizations must maintain a delicate balance between increasing sales and promoting ethics. By sponsoring NEB, the organization will receive assistance in communicating the importance of ethical selling to its affiliated advisors.
• Fourth, NEB sponsorship lets group sponsors promote an even higher standard of ethical conduct to their agents and brokers. This creates a win-win-win for everyone involved: for the sponsors, for their agents and brokers, and most importantly, for consumers who can do business with confidence.