Tips and Tools - Marketing Your Ethics

Communicating Your NEB Membership is Job One

Ethics pays. It not only generates psychic rewards for doing the right thing, but also business benefits: more sales, more referrals, and greater client satisfaction. The "Ethics ROI" section of our newsletter will explore the connection between exemplary ethics and business success. We'll share ideas for communicating your NEB membership to your marketplace, and for using our various tools to build relationships with clients.

For now, consider this concept: ethical commitment as the ultimate client benefit. You probably talk a lot about the benefits of a certain annuity investment strategy. But do you spend as much time explaining what might be an even greater client benefit: your professional integrity? Chances are you don't. And it's a huge missed opportunity. Because without your integrity guiding clients to appropriate strategies and products, all other benefits pale in comparison. But when you put your integrity on the table, your recommendations have more weight.

So always communicate your commitment to ethical business practices. Better yet, let your NEB membership do the talking.