Tips and Tools - How to Capitalize on Your NEB Professional Profile

Did you know that as an NEB member, you can publish a Professional Profile on the NEB web site?  It’s a one-page summary of your NEB approval status and of your professional background.  Why put up a Profile if you already have your own web site?  For three reasons:

First, when your prospects come to our site to verify your background, they can choose to view two documents:  your NEB Certificate of Approval and your Professional Profile.  Once they confirm your approval status by viewing your Certificate, they will also want to learn more about you..  If you don’t post a Profile, you will miss out an opportunity to make a great first impression with prospects.

Second, having your own web site is essential, of course.  But publishing a Profile on our site gives you extra credibility because it’s visible on an independent third-party site.

Third, getting an NEB Professional Profile is easy to do.  All you do is fill out an online form, attach your photo, and you’re done.

Once you have a Professional Profile, think about using it to reinforce your other marketing efforts.  For example, some NEB advisors print out hard copies and distribute them to their seminar attendees.  Others include them in their marketing folders or create framed plaques for their office.

The point is this:  As an NEB member, you have many opportunities to use your approval status to grow your business.  Posting your Professional Profile may well be the most powerful tool available for communicating your verified ethics to prospects and clients.

For more information on completing your Professional Profile, read this.
For a sample completed Profile, go here
To set up your Profile today, go here