National Ethics Bureau Highlights Top Reasons to Engage in Ethical Business Practices in Financial Services Industry.
Membership organization of background-checked financial professionals urges industry to leverage the business benefits of ethical conduct, especially during Ethics Awareness Month. |
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SAN DIEGO, CA, March 5, 2008—Some financial professionals still believe that nice people finish last. They think that that embracing ethics—or doing the right thing for their clients 100 percent of the time—will limit their options, opportunities, and ability to succeed in business. Nothing could be further from the truth.
According to the Ethics Resource Center in Washington, D.C., business professionals who are dedicated to doing the right thing and acting on it consistently are more profitable than those who don’t.
To help financial professionals refocus on ethics during March 2008—the American College’s Ethics Awareness Month—NEB is republishing its list of the top 10 reasons to practice good ethics.
- Ethics Builds Client Trust. Trust is the foundation of all good (and lasting) relationships.
- Ethics Earns Respect from Other Professionals. Referrals from CPA’s, Attorneys and other Financial Advisors are gold.
- Ethics Promotes Customer Loyalty. Renewal premiums and repeat business come from satisfied clients.
- Ethics Promotes Customer Referrals. Strong leads come from satisfied clients recommending you to their friends.
- Ethics Significantly Reduces Client Lawsuits. Bending and breaking the law leads to litigation, indictments, and added stress.
- Ethics Prevents Bad Publicity. A strong reputation can takes years to develop, but can be ruined in an instant.
- Ethics Helps Maintains Regulatory Freedom. Irresponsible sales practices lead to added regulation and bureaucratic red tape.
- Ethics Promotes Personal Pride. Knowing that you do the right thing produces a confidence and pride that can’t be beat.
- Ethics Makes You Happy. True happiness comes from knowing you are a person of absolute integrity.
- Ethics Improves Your Financial Prospects. Prospects who trust you are likely to become clients. And clients who continue to trust you will generate multiple sales and referrals.
“As we enter Ethics Awareness Month, we encourage all financial professionals to recommit to ethics and integrity,” says Steven R. McCarty, Chairman, National Ethics Bureau. “It’s not only the right thing to do, it’s good for business.”
About National Ethics Bureau:
The National Ethics Bureau™ (NEB) is a membership organization of financial professionals who have successfully passed a comprehensive series of background checks and have agreed to maintain NEB membership standards. All members are admitted into NEB’s online national registry, where consumers can view a member’s approval status and professional profile.
NEB also advocates for business ethics and consumer protection through its trade-magazine columns, conference presentations, consumer guides, monthly Ethics Edge newsletter, and web site (www.ethicscheck.com).
NEB is not a professional designation, nor does it sell or endorse any financial products.
For more information, visit www.ethicscheck.com.
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