SENIOR MARKET ADVISOR RECOGNIZES NEB MEMBERSHIP AS "ADVISOR ESSENTIAL" |
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SAN DIEGO , CA December 10, 2003 - The National Ethics Bureau (NEB) announced today that Senior Market Advisor Magazine has published an article that recommends NEB membership to financial advisors. The article, entitled "Doing Well by Doing Good", was featured in the 'Advisor Essentials - Selling Tools' section of the December 2003 issue.
In addition to an overview of how the NEB fosters consumer confidence in the financial services industry, the article outlined the practical value of NEB membership for financial advisors. Under the subheading "Business ethics increasingly important to seniors", Senior Market Advisor recommended their readership to 'consider joining the NEB .if you are looking to differentiate yourself from other advisors while boosting your credibility and improving your marketing efforts.'
With a total readership of over 70,000, Senior Market Advisor is a leading monthly magazine for financial advisors that work in the growing over-50 market. It offers practical news and analysis, including regular columns, departments and features on annuities, long term care insurance, life insurance, investments, retirement planning, estate planning, and sales and marketing strategies, as well as provides clear sales strategies and tips, along with in-depth coverage on the issues that face today's senior population.
"Senior Market Advisor has an experienced and dedicated editorial staff that uses knowledgeable professionals from the field to provide the most current, up-to-date info rmation for its readers", said Steven McCarty , National Director for the NEB: 'and we are pleased to have received their recognition that NEB membership is an "advisor essential" in today's financial world.'
About National Ethics Bureau:
The National Ethics Bureau™ (NEB) is a membership organization of financial professionals who have successfully passed a comprehensive background check and have agreed to maintain NEB membership standards. All members are admitted into NEB’s national registry, which consumers can access free of charge to verify a member’s background.
NEB also advocates for business ethics and consumer protection through its trade-magazine columns, conference presentations, consumer guides, monthly Ethics Edge newsletter, and web site www.ethicscheck.com.
NEB is not a financial marketing organization. It does not sell or endorse any financial products. Nor does it receive financial considerations from its members or other entities who sell such products.
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