National Ethics Bureau Using Podcasts to Promote Financial Services Ethics in Partnership with ProducersWEB and ProWebRadio. |
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SAN DIEGO, CA, October 31, 2006—The National Ethics Bureau is using new technology to make the case for ethics in the financial services business. Partnering with ProducersWEB and ProWeb Radio, it has launched a new podcast entitled, The Ethics Edge.
Available on ProWebRadio.com, The Ethics Edge will helps insurance and financial advisors avoid compliance mistakes and use their exemplary ethics to grow their businesses. Using a highly interactive format, the program will show how ethics-driven marketing techniques can help differentiate a financial advisor from competitors and unlock a profitable future.
“We’re delighted to have this new communication channel targeting the advisor marketplace,” said Steven R. McCarty, National Ethics Bureau Chairman. “Advisors are highly mobile and are increasingly receptive to new technologies such as podcasting. We expect our podcast on ProWebRadio.com to open up new audiences who will find our compliance education and ethics motivation content both inspiring and useful.”
The first edition of The Ethics Edge, hosted by McCarty and National Ethics Bureau President Jeffrey S. Kopitz, focused on the current market environment, common scams and legal infractions, and strategies for differentiating oneself as an ethical financial advisor. It is available at: www.prowebradio.com.
“Ethics is a perennial hot issue in financial services,” said Jeff Schottland, Vice President, e-Media, at Wiesner Financial Media. “The addition of The Ethics Edge to our podcast round up will not only help advisors stay focused on key compliance issues, but also help them leverage their integrity for business growth.”
About National Ethics Bureau:
The National Ethics Bureau™ (NEB) is a membership organization of financial professionals who have successfully passed a comprehensive background check and have agreed to maintain NEB membership standards. All members are admitted into NEB’s national registry, which consumers can access free of charge to verify a member’s background.
NEB also advocates for business ethics and consumer protection through its trade-magazine columns, conference presentations, consumer guides, monthly Ethics Edge newsletter, and web site www.ethicscheck.com.
NEB is not a financial marketing organization. It does not sell or endorse any financial products. Nor does it receive financial considerations from its members or other entities who sell such products.
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