National Ethics Bureau Launches Webinar Series to Promote Ethics-Driven Marketing in Financial Services Industry. |
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San Diego, CA, November 29, 2006—The National Ethics Bureau has begun conducting industry webinars to demonstrate how insurance and financial advisors can grow their business by leveraging their exemplary ethics. The webinars are typically co-sponsored by leading financial services carriers and marketing organizations that want to give their contracted producers the ability to build consumer trust and increase sales through National Ethics Bureau membership.
Since the webinar series launched in October, National Ethics Bureau has made the business case for ethics to more than 1000 producers licensed with Midland Mutual and M & O Marketing.
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The 30-minute session, delivered on the GoToMeeting webinar platform, covers the current environment of uncertainty and consumer doubt in the financial services marketplace, the shifting regulatory requirements that affect advisors’ ability to make a living, and the importance of winning consumer trust in order to facilitate financial decisions.
The session also stresses the importance of advisors communicating their ethics and integrity to the marketplace by joining the National Ethics Bureau.
The new NEB webinar concludes by reviewing 10 benefits of membership that help advisors to build their business on a foundation of trust and integrity—and to ultimately become more successful.
“National Ethics Bureau membership is a winning proposition for companies and FMOs, for advisors, and for their clients,” says NEB Chairman Steven R. McCarty. “We’re trying to convey this message to the industry in a quick, painless, and informative way. Webinars are a great vehicle to this end.”
About National Ethics Bureau:
The National Ethics Bureau™ (NEB) is a membership organization of financial professionals who have successfully passed a comprehensive background check and have agreed to maintain NEB membership standards. All members are admitted into NEB’s national registry, which consumers can access free of charge to verify a member’s background.
NEB also advocates for business ethics and consumer protection through its trade-magazine columns, conference presentations, consumer guides, monthly Ethics Edge newsletter, and web site www.ethicscheck.com.
NEB is not a financial marketing organization. It does not sell or endorse any financial products. Nor does it receive financial considerations from its members or other entities who sell such products.
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