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NEB to Accept
Real Estate and Accounting Members |
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Effective December 1, 2007, the National Ethics Bureau (NEB) will accept members who are licensed as real estate agents, real estate brokers, mortgage brokers, and accountants. This initiative is designed to promote consumer confidence in these industries, as well as enable professionals to expand their practices.
“This is an important initiative for us,” says NEB Chairman Steven R. McCarty. “We want to leverage what we’ve accomplished in insurance and securities by expanding into additional vertical markets. We hope that by offering background checks and supporting marketing tools in these industries, financial professionals will be better equipped to grow their | Continued » |
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“The Future of Long-Term Care” will be unveiled in latest TrendWatch podcast, sponsored by NEB and ProducersWEB.com.
SAN DIEGO, CA, December 3, 2007—Financial professionals seeking guidance on the evolution of long-term care insurance will get answers by listening to “The Future of Long-Term Care,” the latest podcast in the Trendwatch series sponsored by the National Ethics Bureau and ProducersWeb.com.
The podcast is free and available for listening at www.TrendWatchPodcast.com, along with two earlier podcasts on annuities and designations.
“Long-term care is an important product for seniors today,” says Steven R. McCarty, NEB Chairman. “But will it become a mainstream product in the future for millions of baby-boomers? That’s what we discuss in this podcast.”
The podcast features Phyllis Shelton, President, LTC Consultants, and Jim VonBruchhaeuser, Senior Vice President, M&O Marketing. Key trends discussed are who’s buying LTC today and why, what product designs are reshaping the industry, and how to | Continued »
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The National Ethics Bureau™ (NEB) is a membership organization of financial professionals who have successfully passed a comprehensive background check and have agreed to maintain NEB membership standards. All members are admitted into NEB’s national registry, which consumers can access free of charge to verify a member’s approval status.
NEB also advocates for business ethics and consumer protection through its trade-magazine columns, conference presentations, consumer guides, monthly Ethics Edge newsletter, and web site www.ethicscheck.com.
NEB is not a financial designation or marketing organization. It does not sell or endorse any financial products. Nor does it receive financial considerations from its members or other entities who sell such products.
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NEW: Monthly podcast that features interviews with top industry experts on current trends in the financial Services Industry.
Click here to register...
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Caution Urged in Wake of Latest FINRA Sweeps |
| December 2007 |
FINRA—the Financial Industry Regulatory Authority—is executing two new industry “sweeps” that suggest high standards of ethics and strict compliance are more important than ever.
The first sweep, announced in September 2007, is to examine whether brokers are using so-called "professional" designations to mislead and defraud investors. FINRA and state regulators are concerned about the growing number of professional designations, particularly those used to suggest special expertise providing financial advice and products to seniors, that don’t require meaningful knowledge or training. | Continued » |
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The Trust Factor Part 3: Sing Like Sinatra, Baby. |
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The key to building trust hinges on both doing and being. In prior articles, I discussed specific actions that build more trust . . . such as becoming more credible through professional education and following through on all of your commitments. I also talked about the importance of full disclosure as a strategy for building trust. |
But you can take these steps—and others—to build trust and still wind up with doubting clients. That’s because trustworthy actions must come from trustworthy people. In other words, doing without being doesn’t inspire trust. Consumers want an advisor whose total personality breeds trust . . . whose total being, not just isolated actions, instills confidence. Does this | Continued » |
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Become a Shining
Star. . . Forever |
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As a member of the National Ethics Bureau, you’re a special breed of advisor, which makes you newsworthy. If you haven’t announced your NEB membership to your local media, you’re missing out on a huge opportunity.
Getting mentioned in the press has always been good for financial advisors. But today it’s even better because many local publications have web sites that potentially span the globe. So when your announcement appears in print, it also appears online, where it can shine forever.
Think about that for a second. Normally when you buy an ad or send out direct mail, your promotion has limited shelf life. But when you get online visibility, it has tremendous reach, both in terms of numbers of viewers and accessibility. | Continued »
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Telling Stories |
Ask Terry Herron to talk about his business and he offers this one-liner: “Sales is not a story of numbers. It’s a number of stories.” That’s also true when it comes to Herron’s business career and his current occupation as a retirement planner and owner of New Frontier Financial in Centennial, Colorado.
One story revolves around Herron’s Michigan childhood and his college training to become a teacher. After graduation, he realized the regional economy was weak and decided to move to a brighter, more vibrant place . . . Colorado. |
Opportunity Rising
A second story unfolds when Herron received his Colorado securities and real estate licenses, working with several local companies. Then he entered high tech, where he sold business process re-engineering services. Years before the bubble burst, he sensed a larger opportunity emerging in financial services, assisting pre- and post-retirees. When the tech industry imploded around 2001, Herron was ready to pursue his new | Continued »
Become NEB's next Member of the Month! (click here) |
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Contact us: Phone: (800) 282-1831 | www.ethicscheck.com
Copyright © National Ethics Bureau 2007. All Rights Reserved. |
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